Major Growth Milestones in 2026

Otherwise, they get rose-colored glasses about success in the home market and assume it will equate rapidly. You pointed out expecting 5070% volumes. That's sobering. I've even seen cases where it's just 2530% at launch. It highlights how critical capital structure is. Yes. A lot of little development concepts like ours count on equity, not debt.

Freddy's Frozen Custard & Steakburgers

You require equity sponsors who think in the vision and the team. Another lesson: you require to open four to six shops in a brand-new market within 2 to 3 years. That's pricey, however it produces emergency, builds awareness, and validates above-store management. Without it, you stay sluggish and unprofitable.

Freddy's Frozen Custard & Steakburgers

At Chop Store, we intentionally constructed strong bases in Phoenix and Dallas. That provided us the profitability to hold up against slow starts in Houston and Atlanta. And we were fortunate that Dallasour second marketwas also where our group lived. Having the entire team in-market to support stores, hire, and make sure culture was substantial.

Freddy's Frozen Custard & Steakburgers

Significant Regional Milestones Shaping 2026 Expansion

People often underestimate how crucial team is to scaling. Our group took all the things we disliked from previous jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here.